Discover Voglia

Voglia - which in Italian means “desire” - was created to reform and revitalize the beverage sector of Pakistan.

For decades, Pakistan imported syrups and condiments for its high-end beverage sector.

But one day, 2 young entrepreneurs with a passion for mixology decided to change that.

They travelled the world to acquire coveted secret recipes; built a team of highly trained industry experts; partnered with internationally acclaimed suppliers for raw materials (e.g. flavors, colors, and stabilizers); and paved the way for creating exceptional quality syrups within Pakistan.

Furthermore, they strove to teach cafes, restaurants, and baristas the latest techniques and recipes to improve the quality and standard of service in the country.

And thus, Voglia was born.

Today, Voglia crafts syrups, purées, sauces, and frappe powders with a goal to eliminate the import for such products in the near future.

Since it’s inception in 2023, Voglia has served the likes of Dunkin, Costa, Tim Hortons, Gloria Jeans, Second Cup, Esquires, Paul, Cinnabon, and Marriott alongside exceptional homegrown chains like Artisan Coffee, Third Culture, Burning Brownie, Monal, Sweet Creme, Cheezious, and OD nationwide.

This list of international and local clients is a testament to Voglia’s unwavering commitment to quality, consistency, integrity and transparency.

We hope you’ll love our products as much as we enjoyed making them, and we welcome you to the Voglia family.